If you’re reading this, it’s likely because something inside you is calling you to do something bigger with your life. There’s a part of you that knows you’re meant to be more and receive more than your current circumstances, whatever they may be. And part of that is having the confidence and the systems that allow you to build a thriving business so you can do the work that is yours to do and serve the people who you’re uniquely qualified to serve.

But, you can’t build a thriving business that serves your clients in the highest way if you’re struggling, working your fingers to the bone or have inadvertently created another J-O-B for yourself that you resent.

In my previous post, I debunked the myth that says if you increase your fees, you’ll lose clients or not get any to begin with. I addressed just about every possible concern or excuse you could have to not charge what you know you’re worth. If you haven’t read that post yet, please read it. It contains critical mindset shifts that will allow you to finally push past your fears and confidently stand in the value you provide, charge for it and get it.

Now we’re going to jump into debunking one of the big marketing strategies that keeps so many business owners struggling financially.